Adventurous Australians and New Zealanders encouraged to head for Scotland
Young Kiwis and Aussies are being encouraged to come an enjoy a home away from home next year – in Scotland.
The country’s national tourism organisation, VisitScotland, has launched a campaign to entice more New Zealanders and Australians to holiday in the Highlands and lowlands of auld Alba.
An increase in easier travel routes, including the introduction of a number of one-stop flights from Australia via the Middle East, has opened up a host of new opportunities for Scotland to welcome more visitors from down-under. Etihad Airways in particular has one-stop connectivity from Melbourne, Sydney, Brisbane and Perth to Scotland via Abu Dhabi to Edinburgh seven days a week.
A business development team from VisitScotland is currently trying to drum up interest at a number of trade events across Australia and New Zealand, including the Etihad Stadium in Melbourne and the Sydney Opera House.
In addition to targeting greater numbers of older ancestral and cultural explorers the team is putting a particular focus on reaching out to younger travellers in preparation for 2018 and Scotland’s Year of Young People.
According to the latest International Passenger Survey (IPS) statistics, Scotland welcomes around 142,000 Australian visitors a year, generating £126 million for the economy. New Zealand accounts for 32,000 visitors and £21 m.
“Scotland has never been so well connected with our major long-staying target markets in Australia and New Zealand,” said Kirsten Spence, Senior Market Manager at VisitScotland.
“We’ve long seen visitors of all ages from the region but, with Scotland’s Year of Young People coming up in 2018, there is a fantastic opportunity to flag to intrepid young Antipodeans just how easy it now is for them to come and sample Scotland’s unique brand of adventure and fun.”